• old_friend
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  • ѹҧ : 2011-04-22
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marketing OK
ѹʺ 12 Ҥ 2560
Posted by old_friend , ҹ : 453 , 19:21:12 .  
Ǵ : ɰԨ

˹ҹ
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ҹ蹷ùͧ㹡ի
طТ¸áԨҧ蹤 ҧù
繷ѡ й͡ ֧͡ѺѹԵ
ҧ͡ʷҧõҴ

ҴҧȨ֧˹㹡طѡͧ
ѡѹʹԺҧ蹤 鹡ҧ
ѹǷ駡Ѻ᷹˹Ф ͢
áԨԹҢͧѷ㹡¹աԺ
٧ ԻԹ С٪ ֧Ȩչ
¤ѴüԵѳѺҴл
֧͡ѺѹԵ÷ҧáԨ
Ѩغѹ ҧԷҾ㹡
¸áԨҡ

»շҹӤѭѺҴҧ
ҡ ͧҡѭҳըҡԺ㹻շҹ
1,064 ҹҷ Ժ⵨ҡա͹˹Ҷ֧ 26%
ҡԺⵢͧҴիиáԨ
ҧ

3-4 ա͹ Ѻط ¡ѹ
ҧùͧ ù MALEE ҡ ҡ
͡ ùͧ١

·մö㹡觢ѹ
ҧšôԹҹԺҧͧ ֧Ҵ
ͧ͡ʴ㹡ɰԨԴ
(Emerging Market) ੾л㹡¹
繵ҴաԺ⵷

¨⿡ʵҴ㹫ҡ ¹
٪ ´ ¡õ駵᷹˹л
͢Ѻ͹Ҵҧԧѧ Ѩغѹªͧҧ
˹ô㹫ͺ
Թ˹¡ըԹù

2559 ˹ԹѷعԻԹ
͹ ຿è ê Թ˹ҵἹ
3-5 յͨҡ ͧҧԺⵢͧʹ
ԻԹҡѺʹ㹻

͹˹ҹ㹻 2558 ҹ Monde Nissin
Corporation ȿԻԹ Ѵ駺ѷع Monde
Malee Beverage Corporation (MMBC) ¶鹽
49% 繹ѡŧع˭ 觡ŧع駹
繡ҧҡҹáԨ㹵ҧᴹ͹Тµ
ѧáԨ蹵

Ӥѭ繡еҴӼȿԻԹҧ
ٻẺ ºѷعѧǨ繵ǢѺ͹
ӤѭԺҡ (Growth Engine)
ͧҡҡѧ⵨ҡáԨӼҧ ʹ
§ 10% ҵͧʹ¶֧
дѺҹҷ ֧繵ͧ¸áԨ ҧ
Ҵ

ǹѺ ѷ 觪¡ä ӡѴ
᷹˹¼Եѳ§ Ѵ
ҹͧ١Ҫ դѹ
ҹ 10 ( 2549) ԵѳѺ
ǹ觷ҧõҴѹѺ˹ʻ.

ἹáԨ㹪ǧ 5 բҧ˹ (2559-2563)
µҴ¹ѡ ͧҡҹѧ
͡Ժ٧ ἹҡѴǹ
ҧȢѺ ҡдѺ 25% 㹻 2558 50%
͹ 2563

ҡѺ ѷҡҧ»
2,000-2,500 ҹҷ

Ƿҧѧ觼ʹмšԺ
ҧͧҴӼ㹻
͵ŧ ʹ㹵ҧѧԺ⵵ͧ

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