Bangkok Event & Exhibition (BEE) will spend nearly Bt50 million to host the Bangkok Toy and Comic Convention to promote cartoon-character licensing and boost export revenue in the long term.
The BEE company intended the convention, the first of its kind in Thailand, to be an annual event that would promote animated characters for sustainable growth.
More than 300 operators were expected to participate, 10 per cent of them from abroad. Right now, cartoon characters business could be worth billions of baht annually.
Many locations, including South Korea, Hong Kong, Dubai and Singapore, had held similar fairs and reaped high revenue from them.
Thailand are capable of holding such an event, one of international standard, and showing visitors the potential of our designers and studio production in creating cartoon characters and animation.
In Thailand, cartoon characters licensing has been established in Thailand for many years, but public knowledge is limited. The convention can serve as an arena for local graphic designers to show their work and meet merchandisers, as one objective is to help the upstream and downstream aspects of the industry come together.
"The Bangkok Toy & Comic Convention will be a place for a new generation of creators and copyright holders to meet and make deals with companies, both in Thailand and internationally.
Private firms and state agencies wanted to boost revenue from exports of local-character licensing. Cartoon characters can help operators beat the economic recession by using them in marketing and commercial branding.
The Bangkok Toy and Comic Convention will be held on January 7 in the Siam Paragon shopping centre. It will consist of seven categories: toys, comics, characters, animation, games, "cosplay" /fancy mascot and fashion/street culture.
Thai Cartoon Social Entrepreneur Network (TCSEN) Co-operate to set up this event.
The Thailand Convention and Exhibition Bureau, the Department of Export Promotion, the Business Development Department, the Intellectual Property Department, and related associations are supporting the event.
Note: Information By Sucheera Pinijparakarn The Nation Published on April 24, 2009
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